Make use of internet technology to give your customers the most efficient ,convenient and cost-effective service possible.
Ensure that your site is fast-loading and user-friendly to avoid frustrating people.
Also check that customers find it easy to place order online.
Then,make sure that they are able to track progress towards delivery.
*Exercise 101; Test your system by logging on as a customer and making a purchase..Look at any of the forms as a customer would for the first time………
What did you notice? Are they easy to understand and simple to complete?
Whatever your findings are,make a detailed note of any difficulties you encounter so that you can take steps to improve your system.